FunctionFox：2026年创意产业趋势报告：在变革中笃定前行（英文版）（37页）.pdf

1、The CreativeIndustry Trends ReportNavigating Change with Clarity and Confidence2026 Function Software Inc.All rights reserved.This report contains proprietary information and may not be reproduced or distributed without prior written consent.CTable of Contents00Introduction01What really happened in

2、2025.Financials13Revenue realities and the consolidation phase.Technology|AI19Adoption vs.integration and the quality anxietyproblem.Client Management25Boundaries,over-servicing,and retention.Productivity29The effort-achievement disconnect and what to do about it.Final Thoughts33Creative agencies ar

3、e building smarter,clearer,and more connected operations.Industry Trends08Service evolution and operational pressures.Demographics04Who shaped this data and what the boutique model means.2026 Function Software Inc.All rights reserved.This report contains proprietary information and may not be reprod

4、uced or distributed without prior written consent.CWhat Really Happened in 2025Who We Heard From01Lets talk about what really happened in 2025.If youre reading this and thinking challenging is putting it mildly,youre not alone.46%of the 259 agencies we surveyed used that exact word to describe their

5、 year.The creative industry isnt just facing headwinds;its in the midst of a fundamental recalibration.But heres the thing:recalibration isnt retreat.Its agencies like yours getting smarter,sharper,and more strategic about what actually drives sustainable success.Our respondents represent a robust c

6、ross-section of the industry,with 76%having weathered the market for over a decade.Were hearing from agencies of all sizes,across various roles and specializations,and the data shows that hybrid work has firmly cemented itself as the standard operating model,with 68%of agencies now running this way.