Criteo：2025年冬季全球旅游业脉搏报告（英文版）（47页）.pdf

1、GLOBALH2 2025Winter 2025 Travel PulseEXECUTIVE SUMMARYTravelers are trading gifting for getaways.Travelers are trading gifting for getaways.As retail sales cooled post-holidays,travel bookings surged globally in Q1 2025led by OTAs in the Americas and high-value hotel stays in APAC.Marketers who show

2、 up early and stick around can catch this momentum as intent steadily climbs.Theyre planning with purpose and booking when the time feels right.Theyre planning with purpose and booking when the time feels right.Longer booking windows for extended stays coexist with a rise in last-minute decisionsesp

3、ecially in the U.S.and U.K.making consistent presence and relevance more critical than ever.Rising prices arent slowing demand,just changing how it shows up.Rising prices arent slowing demand,just changing how it shows up.Half of travelers still see travel as essential,even as 4 in 10 adjust plans t

4、o find more value.From booking early to traveling off-season,todays travelers are smart,flexible,and cost-aware.December intent turns into January action.December intent turns into January action.Travelers who browsed but didnt book in December are four times more likely to convert in Q1creating a p

5、owerful retargeting window to turn interest into itineraries.The Criteo AdvantageCriteo connects the dots across the full traveler journey.With deep commerce intelligence and AI-powered personalization,we help travel brands and platforms engage high-intent audiences at every stepfrom first search to

6、 final booking.1 23 4WINTER TRAVEL INSIGHTS Seasonal Travel PatternsTraveler personasBooking Behavioral ShiftsBudget Meets Bucket ListsWINTER TRAVEL INSIGHTS -50 100 150 200Oct 24Nov 24Dec 24Jan 25Feb 25Mar 25RetailTravelBaselineGlobal-Retail Sales vs All Travel BookingsWeekly Indexed Sales&Bookings