Spate&SULA Labs：2026年美国防晒与美黑市场格局研究报告（英文版）（46页）.pdf

1、THE US SUN CARE&TANNING LANDSCAPE FOR 2026SPATE X SULA LABS:MARCH 20262Sun care and tanning are no longer seasonal categories.They are daily performance products judged on texture,tone accuracy,and routine compatibility.This report analyzes growth across Google,TikTok,and Instagram to identify what

2、is rising,stabilizing,or slowing,and incorporates Reddit insights to understand why.Search and social data show shifts in demand.Reddit reveals the friction and unmet needs behind them.This special edition includes added commentary from Sula Labs,a formulation and regulatory advisory partner to beau

3、ty brands,providing expert perspective on how digital demand translates into product reality.For brands,this means looking beyond momentum to durability.When interest softens,the reason often lies in wearability,shade accuracy,maintenance burden,or trust.To explore cross-platform beauty trends and i

4、dentify your next growth opportunity,book a free trial with Spate.Thank you,Olivier and Yarden,co-founders of SpateFrom Protection to Performance:Where SPF Meets Aesthetic ExpectationSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers a

5、spirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Search,a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to

6、a correlative study,search is a strong indicator of future sales.3SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS3BETAWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms currently including Google,TikTok,and Instagram to sho