1、Software defined vehicles:Driving the future of mobility andmonetizationKPMG Center of Excellence February 2026Software defined vehicles:Driving the future of mobility and monetizationExecutive summary .3Technology evolvement .4 Business model&ecosystem .7New digital revenue pools .10Organization en

2、abler.13Table of contents23Software defined vehicles:Driving the future of mobility and monetizationSoftware-defined vehicles are shifting the industry from hardware-led products to software-driven platforms.Centralized computing,AI and over-the-air updates are making software a core source of compe

3、titive advantage and lifetime value.Industry forecasts indicate that SDVs could contribute up to$2 trillion in annual value by the mid-2030s,driven by connected services,digital features and automation.The path to SDV value is constrained by fragmented architectures,unproven monetization models and

4、operating structures not designed for software at scale.For many OEMs,even deploying a simple over-the-air update still requires months of integration,validation and regional regulatory approval.Centralize vehicle architecture Central compute&unified software platforms Fleet-wide data&model governan

5、ce Enhanced cyber,safety and regulatoryScale recurring software revenue Feature subscriptions&digital services Data-driven offerings&predictive maintenance Clear value propositions and trusted data useTransform the operating model Ecosystem-driven delivery with key partners Board-level cyber,safety

6、and AI governance Product-based funding tied to lifecycle valueSituationChallengeThree priorities to win in the SDV MarketOwning the SDV platform enables recurring software revenue and ecosystem influence,but requires a shift to software-centric delivery and governance.Executive summaryTechnology ev