1、Exploring the top fashion brands in America based on consideration and perceived value and qualityU N I T E D S T A T E S/Research RealityTop threads:U.S.fashion retailer rankings 2026U.S.fashion rankings 202623Foreword4Whats trending in 2026?11Consideration rankings and analysis18Value and Quality

2、rankings and analysis27MethodologyContentsU.S.fashion rankings 20263Get in touchExplore our solutionsDiscover brand trackingForewordFashion is more than style,its a reflection of value,identity,and trust.In the U.S.fashion rankings 2026U.S.fashion rankings 2026,YouGov BrandIndex data reveals how lea

3、ding brands perform across three critical measures:Consideration,Quality,and Value.Based on responses from more than 32,600 U.S.adults between February 1,2025 and January 31,2026,this report tells us which brands Americans are considering when theyre in the market for apparel and which brands they m

4、ost associate with good quality and good value.This year,Nike emerges as the most considered fashion brand in America,especially by Gen Z and Millennials.Skechers and Levis follow Nike.What all of our most considered brands have in common is that they are leaders in both Quality and Value.Beyond the

5、 overall rankings,we explore the profile of the audiences behind the winning brands,offering a multidimensional view of fashion brand strength in todays market.Ashley BrownSenior Director,YouGov AmericaU.S.fashion rankings 20264Whats trending in 2026?What styles do Americans love,hate and actually w

6、ear?YouGov Surveys:Self-serve.February 28,2026.Gen pop n 1,004.What fashion items do Americans love,and actually wear?U.S.fashion rankings 2026511%9%8%8%8%7%7%6%5%25%23%23%18%23%18%24%13%17%38%32%25%28%28%31%35%26%35%13%20%26%22%21%23%19%25%27%9%12%16%20%18%16%12%25%13%Matching athleisure setsWide-l