Spate：2026年全球文化变迁报告：核心主题与趋势（英文版）（41页）.pdf

1、2026 GLOBAL CULTURE SHIFTS REPORT:MARCH 2026KEY THEMES&TRENDSINTRODUCTIONCultural shifts are redefining how consumers discover,express,and engage with the world around them shaping not only what they buy,but how they participate in their ecosystem.Spates 2026 Global Culture Shifts Report uncovers si

2、x defining cultural movements shaping pop culture,beauty,and wellness worldwide.Within each movement,we identify the specific trends gaining traction spanning categories and surfacing across TikTok,Google Search,and Instagram.By analyzing cross-platform behavioral signals,we reveal not just whats tr

3、ending,but the deeper forces connecting these shifts across industries.For brands and agencies,this report serves as a strategic lens on where culture is heading next equipping teams with the insights needed to anticipate demand,connect authentically,and drive meaningful growth in a rapidly shifting

4、 landscape.Interested in exploring what these themes mean specifically for your brand?Book a free demo Thank you,Olivier and Yarden,co-founders of SpateMETHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search,TikTok,and Instagram.The Spate dash

5、board analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150

6、million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms curren