德勤：2025年数字消费者趋势调查报告：数字媒体消费洞察（英文版）（42页）.pdf

1、Digital Consumer Trends 2025Digital Media Consumption Insights March 2026ContentsDevices&AI05Video15Audio26News30Digital Consumer Trends|Digital Media Consumption Insights 2026 Deloitte Belgium3AboutDeloittesDigital Consumer Trends 2025Digital Consumer Trends 2025 is conducted by Deloittes Technolog

2、y,Media and Telecommunications(TMT)practice.Digital Consumer Trends is a multi-country study of how people engage with and purchase digital products.It spans devices,connectivity,media,and emerging technologies,and is now in its sixteenth year of publication.For 2025,Deloitte conducted a focused dee

3、p dive into digital media consumption in Belgium,analysing digital video,audio and news usage.This specific cut is called Digital Media Consumption Insights.Fielded in November 2025 by an independent research agency,the survey was asked of 2,000 consumers in Belgium between 18-75,and weighted for de

4、mographics such as age,gender,region and working status.Questions cited in this document may be simplified for the sake of visualisation.Gen ZBORN 1996 2007Age range 18-29MillennialsBORN 1980 1995Age range 30-45Gen XBORN 1966 1979Age range 46-59Baby boomersBORN 1950 1965Age range 60-75As digital med

5、ia consumption varies significantly by generation,this report segments most analyses by generation using the following definitionsDigital Consumer Trends|Digital Media Consumption Insights 2026 Deloitte Belgium52025Deloitte LLP.All rights reserved.18Digital Consumer Trends 2025Devices&AIDigital Cons

6、umer Trends|Digital Media Consumption Insights 2026 Deloitte Belgium6Smart TVs and wearablessmartwatches and wireless earbudssaw record growth in 2025 especially among baby boomers;adoption of other devices was stableQuestion:Which,if any,of the following devices do you own or have ready access to(i