Emplifi：2026年CMO（首席营销官）蓝图：化趋势为战略（英文版）（18页）.pdf

1、CMO Blueprint for 2026:Turning trends into strategyA strategic playbook for turning todays disruption into tomorrows competitive advantageTurning trends CMOs that we work with are hyper aware:they know the trends,the headlines,the predictions.The real challenge facing us is turning this insight into

2、 action.Our teams need a blueprint that converts signals into strategic outcomes and paves a path for scale.This playbook was built to help you do exactly that-show how to embed AI into real workflows,operationalize authenticity,and align teams so the consumer experiences connection,consistency,and

3、trust instead of disconnected channels and bumpy experiences.Susan Ganeshan CMO,EmplifiDont blink or youll miss it.In a remarkably short amount of time,the center of gravity for social,content,commerce,and care has shifted,reshaped by generative AI,an insatiable need for authenticity,and consumers w

4、ho expect seamless,connected experiences.ForewordConsider this your blueprint for transforming todays disruptions into tomorrows competitive edge.2CMO Blueprint for 2026:Turning trends into strategyCONTENTS(CLICK SECTIONS TO JUMP TO PAGE)AI search 04Team synergy 06AI workflows 08Authenticity 10Paid

5、media12Team capacity 14Takeaway:Roadmap to success163 Emplifi,The State of Social Media Marketing 2026 Emplifi,The Social Commerce PlaybookAt the same time,the customer journey has collapsed into a single fluid motion.Discovery,consideration,purchase,and service now happen on the same screen-often w

6、ithin minutes.Consumers are increasingly turning to social as their primary interface with brands.In fact 39%prefer to engage with brands on social media1,and nearly 50%have made a purchase via social media in the last 90 days.This convergence,and the immediacy customers expect,defines the new reali