Emplifi：从洞察到战略：塑造2026年新加坡公共部门传播新范式研究报告（英文版）（85页）.pdf

1、 Emplifi,Inc.All Rights Reserved.Work in progressFrom Insights to Strategy:Learnings from 2025Exploring the key digital and social media lessons gathered throughout 2025 to help shape a more effective government communication strategy for the year ahead.Diving into the evolving marketing landscape,a

2、nalyze public sentiments,and learn how to move from simply broadcasting information to building genuine community trust.Emplifi,Inc.All Rights Reserved.Shift in Social Marketing Landscape in 2026Generative/Answer Engine OptimisationSocial Use Cases of AI Community-Led Authenticity Optimising for AI

3、agents that the brand is clean and authoritative enough for AI to“recommend beyond Social SearchFrom Generative AI for content creation to Predictive AI and Operational Optimization&EfficiencyAudience gravitates towards“unpolished content-that includes storytelling,employee voice and behind the scen

4、e updates“Emplifi,Inc.All Rights Reserved.Were now capping hashtags at five per post.While I know it can be tempting to use more,a few specific tags actually performs better than a long list of generic ones.Quality over quantity is key.Quick reminder:While hashtags help with search,they dont increas

5、e your reach.Focus on working out what kind of content resonates with your audience-thats what really matters.Source:Adams Instagram Broadcast18 December 20252026 Instagram:Hashtags Advice!Adam Mosseri Instagram CEO18 Dec 2025 Emplifi,Inc.All Rights Reserved.3rd What Others Says About You?:Lastly,AI

6、 Engine will verify across public content that talks about you if it is aligned and rank for suggestions back to users1st Your Own Domain Authority:AI Engine will first check for website content with high authority on the search enquiry2nd Your Social Content:Next AI Engine will check the same site