1、REPORTChinas cost and speed advantage A wake-up call for Western companiesChinese companies are redefining the rules of competition.No longer focused solely on cost,they now excel in product development and go-to-market speed as well.Development cycles that still take Western firms years are compres
2、sed in China into months,while cost advantages of 20 to 30 percent remain firmly in place.This combination of speed and cost efficiency has set a new global benchmark.Industrial companies from automotive to electronics,from machinery to home appliances,now find themselves competing against rivals th
3、at can outpace them on the two most critical levers of competitiveness.Of course,Western manufacturers are not without their own strengths.Their reputation for quality,brand trust and breakthrough innovation remain intact.Yet these are under pressure.If speed and cost gaps are not closed,even these
4、advantages risk erosion.The urgency is clear:speed has become a weapon,and cost discipline a shield.Industrial leaders must act now to defend their position.Cover:Dallas and John Heaton/Getty ImagesManagement summary2 Roland Berger|Chinas cost and speed advantageContents 1 2 3 4 5 A shifting balance
5、Chinas challenge to Western industrial leadershipEngineering speedHow China turned development speed into a competitive advantageMastering costEfficiency by designEnduring strengthsWhere Western firms still leadFrom analysis to actionImplications for industrial leaders410161922Page3 Roland Berger|Ch
6、inas cost and speed advantageA shifting balanceChinas challenge to Western industrial leadershipOther industriesMachineryWhite goodsPower toolsWindElevatorOff-highwayNot long ago,Chinese products were regarded as low-cost alternatives that often failed to meet quality or customer requirements.That p