首席营销官理事会：2026新兴市场挑战者品牌：非洲与全球新竞争者研究报告（英文版）（38页）.pdf

1、 2026 CMO CouncilChallenger Brands From DEVELOPING MARKETSAfrica and The New Global Contenders 2026 CMO CouncilPresentation OverviewMy Credentials and Connections to AfricaA Light-hearted and Serious Look at South AfricaCMO Council IntroductionThe Global Corporate RealignmentNew Emerging Market Mult

2、inationalsNew Contenders and DisruptorsChallenger Brands in South AfricaWhy Africa is Attracting AttentionContrasting South Africa to South Korea 2026 CMO CouncilUSA UNITED KINGDOM SOUTH AFRICAGLOBAL EMERGING MARKETSME,Africa,India,Asia,Latin AmericaPORT ELIZABETHMAKHANDADURBANBRAND JOURNEYMY PERSON

3、AL 2026 CMO CouncilMy South African Connections 2026 CMO CouncilSouth Africa.Never be Surprised!2026 CMO Council16000members7REGIONAL Advisory Boards110countries$1TRILLIONIn annual spend17+StrategicInterest GroupsDigital PUBLICATIONS+REPORTS443 Advisory Board MembersIntroducing the CMO Council 2026

4、CMO CouncilBrand-Centric Thought LeadershipGeo BrandingEthicalBrandingBrandExperienceSocialBrandBrandInspirationBrandAffinityBrandEquityBrandGlobalizationBrandPerformance MeasurementBrandLocalizationBrandLogistics 2026 CMO CouncilThe Global Corporate RealignmentOver 40%of the Fortune Global 500 are

5、now headquarted in emerging markets,up from from 17%in 2000”Sources:Fortune,McKinsey Global Institute.2026 CMO CouncilWhy Did These Companies Make News Recently?China Precision Machinery Export-Import Corp.2026 CMO CouncilThe AnswersChina Precision Machinery Export-Import Corp.Beat out Raytheon and

6、Lockheed Martin for a major Turkish long-range missile system contractCanned food business bought by its family owned,Philippines-based regional partner for$1.68 billionAcquired U.S.pork producer Smithfield Foods for$4.7 billion,the largest Chinese takeover of an American company 2026 CMO CouncilThe