YouGov：潮流之巅：2026年瑞典时尚零售品牌排行榜（英文版）（21页）.pdf

1、Exploring the top fashion brands in Sweden based on consideration and perceived value and quality/Research RealityTop threads:Fashion retailer rankings 2026for SwedenS W E D E NSweden fashion rankings 202623Foreword4Consideration rankings and analysis11Value and Quality rankings and analysis20Method

2、ologyContentsSweden fashion retailer rankings 20263Get in touchExplore our solutionsDiscover brand trackingForewordFashion is more than style,its a reflection of value,identity,and trust.In the Sweden fashion rankings 2026,In the Sweden fashion rankings 2026,YouGov YouGov BrandIndex data reveals how

3、 leading brands perform across three critical measures:Consideration,Quality,and Value for money.Based on responses from more than 5,900 Swedish adults between February 1,2025 and January 31,2026,H&M emerges as the most considered fashion brand in Sweden,especially by Gen Z and Millennials.This repo

4、rt ranks the brands Swedes are most likely to consider when in-market for clothing,shoes,accessories,or luggage.It also highlights which brands consumers associate with good quality and good value two perceptions that play a decisive role in purchase decisions.Beyond the overall rankings,we explore

5、generational and gender differences and profile the audiences behind the top brands,offering a multidimensional view of fashion brand strength in todays market.”Anne Dannisboe IversenHead of Data Products Team,YouGov NordicsSweden fashion rankings 20264Consideration rankingsWhich brands would most S

6、wedesconsider buying?Sweden fashion rankings 20265YouGov BrandIndex,Feb 1,2025 Jan 31,2026.Sweden nat rep n 5,900.To qualify as top-ranked,brands haveheld trackedscores for at least 6 months(183 days).When you are in the market next to purchase clothes,from which of the following would you consider