西蒙顾和：2026年美国旅游趋势：智能规划与价值导向型旅行研究报告（英文版）（31页）.pdf

1、US Travel Trends 2026Smarter Planning,Value-Centered Travel Simon-Kucher IWelcome to Travel TrendsThe Travel Trends report,elaborated by Simon-Kucher,provides insights about the behavior of the Leisure,Travel and Tourism industry.Simon-Kuchers study provides powerful insights that can be converted i

2、nto tangible actions for companies to steer their strategy.Discover now Simon-Kucher IDemographicsOur Travel Trends study reached out to 1,000 respondents within the US,covering the following demographics:Country in scopeUnited States:1,001China:971France:1,000Germany:1,003India:1,104Netherlands:1,0

3、01Saudi-Arabia:1,066Spain:1,028UAE:1,002UK:1,003GenderMale:50%Female:49%Non-Binary:1%IncomeHigh:17%Moderate:57%Low:26%of respondentsby age group18-24 years:20%30-44 years:26%45-60 years:25%61-79 years:24%80+years:5%Simon-Kucher ITop US Travel Trends for 2026Simon-Kucher|US Travel Trends 2026 Algorit

4、hms InspireValue-Stacked TravelTargeted Booking Experiences1AI Trip Planning Has Gone MainstreamSocial Media Drives the Travel Funnel 2Brand Loyalty Remains Strongest in the USStable Budgets&Domestic Travel ContinuesEarly Bird Booking is Bought with Value&FlexibilityWellness Travel Breaks into the M

5、ainstreamBusiness Travel is Material and Growing67345 Simon-Kucher IAI Trip Planning Has Gone Mainstream1 Simon-Kucher I Simon-Kucher I20%8%17%7%15%22%32%44%16%19%Using AI TodayExpect to use AI within 2-3 years6AI is rapidly becoming the default tool for trip planning in the USAI is already widely u

6、sed in US trip planning today,with nearly half of respondents agreeing they use AI to help plan travel.Looking ahead,adoption is set to accelerate,with more than 60%expecting to use AI within the next 23 years.For 2026,this signals a shift from AI as an experimental tool to a default planning behavi