Metricool：2026社交媒体从业者职业福祉调研报告（英文版）（60页）.pdf

1、Well-Beingin Social Media Professionals2026 Reportdisconnectworkloadovertimepressurecompensationlast-minute changesManaging social media is very challenging.And its not just a feeling,its a reality shared by thousands of professionals all over the world.To really understand whats going on,we asked t

2、hose who live it every day.More than 1,000 freelancers,agencies,marketers,and small business owners around the world told us what their daily work in social media looks like,how they deal with stress and pressure,and how they find balance between work and life.In this report,we examined the current

3、state of well-being among social media professionals:how they are doing,whats driving burnout,and what the potential solutions might be.Because in social media its never just posting.Its decisions,strategy,analysis,creativity,and a lot of invisible tasks people rarely see.At Metricool,we do.More tha

4、n 3.5 million brands such as Volvo,Adidas,or a roof-repair company in Berlin,use our platform to plan,analyze,and optimize their social media content.But behind every account,there are real people.Thats why,as a tool created for social media professionals,we want to focus on the metric that matters

5、most:the well-being of the people behind the content.Join Metricool now41025354553SampleWork perceptionWorkloadAlways-onStressSelf-careSocial Media Manager/Strategist45%CommunityManager5%Content Creator13%Marketing Professional(not focused on social media)13%Entrepreneur/Business Owner24%4 4SampleWo

6、rk perceptionWorkloadAlways-onStressSelf-careCreate your account Who took part in the survey:5 5SampleWork perceptionWorkloadAlways-onStressSelf-careCreate your account Where do they work?Employee at an agency10%Employee in a companys in-house marketing team30%I run my own business37%Freelancer or c