Expedia Group：2023年目的地营销指南（英文版）（26页）.pdf

1、Destination MarketingGuideInsights to inspire,connect and convert travelers Destination Marketing Guide|Insights to inspire,connect and convert travelers2Tableof Contents3Capture travelers attention as tourism increases 8Inspire travelers 13Connect with travelers 23Partner with Expedia Group Media S

2、olutions 20Convert travelers 6Understand what travelers want Destination Marketing Guide|Insights to inspire,connect and convert travelers3Capture travelers attention as tourism increases Destination marketing organizations(DMOs)large and small and acrossthe globe have more opportunities to reach mo

3、re travelers as demandcontinues to increase.According to our custom study with Wakefield,Traveler Value Index 2023,on traveler trends,nearly 8 in 10 consumers will take at least one leisure trip in the next 12 months,and more than half will take at least two leisure trips.When it comes to booking,55

4、%of travelers book less than a month in advance while nearly 60%book within two months of travel.And these travelers are pulling out their wallets:43%say they plan on increasing their travelbudget in the next year.This is great news for DMOs,but the question is:Do you know how to capture this demand

5、 with todays travelers?Traveler interests,influences and behaviors are continuously changing.DMOs that seek insights into traveler behavior are better positioned to connect with travelers who are actively searching to generate excitement about their destination and develop compelling campaigns to li

6、ft their destination above the competition.Use data to your advantage.DMOs cant be expected to have all the data they need at their fingertips.Working with a partner that delivers tailored insights to target consumers will take at least one leisure trip in the next 12 monthsNearly8 in 10Destination