1、2026 FRAGRANCE REPORTSpate x World Perfumery Congress:2Consumers are learning how scents smell before they ever try them,guided by creators,search behavior,and social proof across platforms.Scent has become digital-first,shaped by storytelling,education,and community.This limited-edition edition of

2、our fragrance report features exclusive expert commentary from the host of World Perfumery Congress,the American Society of Perfumers,alongside Spates cross-platform data analysis.Together,we break down the trends,notes,and brands gaining momentum in 2026 revealing not just whats growing,but why its

3、 resonating and where brands have the greatest opportunity to win.Explore the report to uncover the top fragrance trends set to shape the year ahead.Interested in exploring more trends?Book a free trial.Thank you,Olivier and Yarden,co-founders of SpateSPATE x WORLD PERFUMERY CONGRESS:2026 FRAGRANCE

4、KEY TRENDS,BRANDS,&NOTESSPATE METHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search,TikTok,and Instagram.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to a

5、nswer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTre

6、nds classification for insights and implications3WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms currently including Google,TikTok,and Instagram to show how popular a category or trend is.For example,looking at the graph on t