思略特：2026零售业的代理型AI革命：从战略愿景到流程落地研究报告（英文版）（19页）.pdf

1、DateStrategy&Retail and Consumer GoodsData,Digital,and TechnologyMarch 2026The agentic AI revolution in retailFrom vision to process realityStrategy&March 2026AgendaThe agentic AI revolution in retail2The coming retail revolution:How agentic AI drives reinventionInside the engine:From linear value c

2、hains to autonomous agentic networksBuilding the agent-ready enterprise:Preconditions and enablers123March 2026Strategy&March 2026Agentic AI tackles rising retail complexity and operational pressure that current models cant absorbSource:Strategy&analysis;1)PwCs Global CEO Survey(2026);2)PwCs AI Agen

3、t Survey(2025);3)PwCs Reinventing Supply Chains 2030 Study(2024);4)PwCs Future of Consumer Shopping Survey(2025);5)Generative Engine OptimizationThe agentic AI revolution in retail3The coming retail revolutionRetail operational challenges25%of German CEOs view geopolitical conflicts as their biggest

4、 threat1;AI agents drive flexible real-time sourcing,pricing,and operationsIndustry frontrunners already leverage agentic use cases from procurement to commerce(e.g.,17%of those adopting agentic AI do so in almost all workflows and functions)2By 2030,the competition from fully-integrated ecosystems

5、powered by AI is expected to grow by 40%3;Tech Players(Google,OpenAI,Anthropic)establish strong retail partnership networksBy 2030,33%of consumers expect to make purchases with AI4,visibility(GEO5)is revenue-critical as LLMs become top-of-the-funnelSupply chain upheaval requires real-time orchestrat

6、ion across fragmented networksGeopolitical volatility demands continuous risk sensing and adaptive market complianceTech-savvy customers expect a coherent and personalized experience across channelsDisruptive competitors leverage data-powered ecosystems and agentic platforms to shape supply and dema