Tinuiti：2025年服装行业营销研究报告（英文版）（18页）.pdf

1、22025 Apparel Marketing StudyMore than 70%of Apparel Shoppers Say Tariffs are Impacting How They Shop3Shoppers are Most Likely to Make at Least Some Apparel Purchases Online,but In-Store is Still Hugely Important5Online Apparel Shopping Set to Grow,With Amazon the Most Likely Purchase Destination8So

2、cial Media Drives Apparel Product Discovery and Influencers Outshine Traditional Celebrities10AI Platforms Are Gaining Traction,But Lag Traditional Digital Channels When it Comes to Product Search14Speedy Delivery and Easy Returns are Key to Winning Apparel Shoppers16Apparel shoppers in the US face

3、an uncertain environment in the back half of 2025 and beyond,with huge shifts in trade policy set to have more sweeping implications on prices and product availability moving forward.Thats impacting how many are making purchase decisions,but longer-term trends like the rise of AI,the shift to online

4、 apparel shopping,and the growing sway of online influencers are also changing the landscape.Tinuiti surveyed 1,007 US apparel shoppers in August 2025 to understand how theyre approaching new technologies,platforms,and tariff impacts.The results offer brands a map of where shoppers are discovering,r

5、esearching,and purchasing apparel,and what theyre looking for from the products they buy.Tariffs Shake Up Apparel Purchase Decisions,While AI,Social,and Streaming Redefine Discovery2025 Apparel Marketing Study32025 Apparel Marketing StudyMore than 70%of Apparel Shoppers Say Tariffs are Impacting How

6、 They ShopHigher US tariff rates are changing apparel shopping behavior,with 30%of respondents indicating that theyre buying fewer products.Shoppers are also on the hunt for better deals,with 28%searching for more promos and/or coupon codes and 27%shopping around more.Some apparel buyers are also ch