ProdPro ：2026年影视产业展望报告（英文版）（12页）.pdf

1、 ProdPro IncThis report is intended for general information only.It is not intended as financial advice and must not be relied upon as such.2026TV&Film Industry Outlook ReportA comprehensive view of how production volume,spend,and geography are evolving,with forward-looking signals drawn from ProdPr

2、os proprietary data and industry surveys.2025 production levels were broadly in line with 2024,reinforcing a new normal in overall activity.Project starts increased 8 percent year over year,driven largely by the return of independent films,but total spending remained lower,reflecting the“more with l

3、ess”approach many executives use to describe the current market.After a year defined by the refrain“survive until 2025,”expectations for a stronger rebound went unmet.Growth in starts was concentrated almost entirely in films under$40 million,as financing that stalled in 2024 moved forward in 2025.A

4、s a result,higher start counts overstate the strength of the broader market.Scripted television spending remains 23 percent below its 2022 peak,as linear networks continue to retrench and major streamers direct additional content spend toward sports,live programming,podcasts,and licensed content.The

5、atrical production showed relative resilience in 2025,and global box office receipts were up year on year from 2024,though still shy of the pre-COVID baseline.-5%committed total production spend in 2025 compared to prior year2026 TV&FILM OUTLOOK REPORT28%#of production starts in 2025 compared to pri

6、or year2025A New Normal Takes Hold ProdPro Inc-23%committed Series spend in 2025 compared to 2022Encouragingly,the second half of 2025 was stronger than the first,with production activity improving quarter over quarter.This momentum may continue into 2026,as studio executives indicated in our survey