益普索（Ipsos）：2026全球肥胖认知研究报告（英文版）（58页）.pdf

1、 Ipsos|Global Perceptions of Obesity Study Report|Version 1 March 2026GLOBAL PERCEPTIONS GLOBAL PERCEPTIONS OF OBESITYOF OBESITYAn Ipsos Syndicated Study March 20262 Ipsos|Global Perceptions of Obesity Study Report|Version 1 March 2026IntroductionWelcome to the Ipsos Global Perceptions of Obesity Re

2、port.On World Obesity Day,it is crucial to move beyond statistics and understand the human experience at the heart of the obesity crisis.While medically defined as a complex chronic,relapsing disease by numerous medical societies*,the public conversation is often stuck on outdated narratives of pers

3、onal failure and lack of willpower.This report delves into the data to tell the human story.We begin by exploring the internal conflict between seeing obesity as a disease and feeling it as a personal failing.We then reveal how societal narratives and the healthcare system often reinforce this self-

4、blame.Finally,we examine the heavy emotional toll this takes on daily life,and the resulting barriers that prevent people from seeking effective care.About This ReportThe Survey Data:The core findings are from the Ipsos Global Perceptions of Obesity Study,a syndicated survey of 14,500 people across

5、14 countries.Analysis is based on comparisons between people living with obesity and people not living with obesity(segmented by BMI).All findings are based on a 14-country average unless otherwise stated.The Social Listening Data:To add real-world context,this report also includes social media post

6、s sourced from Ipsos Synthesio,our AI-enabled consumer intelligence platform.We analysed digital data points from platforms like Reddit and Instagram to understand the authentic online conversation around weight management.We hope you find this report insightful and a valuable tool in the mission to