1、TRAVEL AND TOURISMAI-First Hotels:Faster toBuild,Leaner toOperate,and Richer inCustomer ExperienceBy Suresh Subudhi,Tom McCaleb,Adam Goldberg,Oliver Bonke,and Rashmitha VasaARTICLE MARCH 02,2026 15 MIN READThis article was produced in collaboration with New York University and the following hospital

2、ity and AIexperts:Vanja Bogicevic,Nicolas Graf,Jukka Laitamaki,Riitta Katila,and Jerome Barthelemy.2026 Boston Consulting Group1The hotels of tomorrow wont be discovered through ad-heavy doomscrolling on online travelagencies(OTAs).Instead,theyll be found instantly by AI-based digital assistants.Tra

3、velers wontspend hours researching“best hotels in Miami.”Theyll simply say,“Book me the perfect trip.”Inseconds,they will receive an itinerary,room,and personalized experience.These hotels will be designed in days,assisted by AI architects.Theyll be built in months by robotsusing modular systems and

4、 3D printing to speed and streamline the process.Their blueprints willbe fluid,with common spaces,event areas,and private rooms reconfigured as customer needsevolve.Sounds like science fiction but,as AI takes hold in hospitality,these scenarios are well within reach.Even in AIs earliest applications

5、,some hotel companies are already realizing benefits,includingcost savings,revenue growth,and improvements in customer experience,talent management,and productivity.The window for catching up wont stay open long.Hotel leaders must askthemselves:Are we embracing the technologies that will soon disrup

6、t our industry?Or are we aboutto be le behind?Companies that move away from incremental fixes and rework the core of their operations willbecome AI-first hotels:faster to grow,leaner to operate,and richer in customer and employeeexperience.The report that follows,written in collaboration with hospit