西蒙顾和：2026定价与报价自动化赋能增长：全球基准研究高管洞察报告（英文版）（25页）.pdf

1、simon-Grigori Bokeria,Senior Partner Othmar Schwarz,Partner Michael Tatschl,Partner Lorenz Moser,Senior Director Technology Strategy Advice Tim Wisniewsky,Consultant Technology Strategy AdviceUnlocking growth through pricing"ing automationInsights for executives from a global benchmark studyCont

2、entsExecutive Summary 3The strategic imperative:Why pricing"ing automation?5Insights from 200 business leaders 7A five-step roadmap for executives to unlock growth through pricing"ing automation 19Why Simon-Kucher?21Author 223Executive SummaryThis study examines Configure,Price,Quote(CPQ)and

3、 Price Optimization&Manage-ment(PO&M)solutions as the critical technologies reshaping how B2B companies price,sell,and grow.Drawing on insights from 200 business leaders1 across the DACH region,it uncovers how automation in pricing and quoting is emerging as a decisive source of competitive advantag

4、e.The market leaves little room for complacency.Customers demand personalized offers in real time,product portfolios are increasing in complexity,and pricing pressure continues to intensify.Manual and fragmented pricing processes can no longer keep pace.Leading companies are turning pricing and quot

5、ing into strategic engines for growth,margin protection,and commercial resilience.Meanwhile,users of CPQ and PO&M software solutions gain more flexibility to react to fast-changing market dynam-ics.The results are striking:Among 200 CPQ and PO&M users,3 in 4 achieved a 310%uplift in return on sales(

6、ROS)2,with up to+10%gains for top performers after implementation.The strongest improvements can be observed in industries such as electronics and automotive.Among 100 surveyed CPQ users,CPQ improved deal velocity,shortening lead-to-quote time3 by an average of 27%.Among 100 surveyed PO&M users,PO&M