凯捷：2026从概念炒作到价值落地：规模化AI新现实研究报告（英文版）（16页）.pdf

1、Fromhype to how:The newreality of AI at scaleLess wow,more how.That was the sentiment of retailers at NRF 2026.And that should become your brands guiding strategy to find success in the evolving retail space.After years of focusing on the potential of advancing technologies like AI,retail leaders ar

2、e no longer leaning into the hype.Instead,theyre leading with a more practical set of hows:Weve reached a point in the growth curve of AI and innovation,that it is now only impressive when it delivers value.And delivering value means moving beyond novelty to usefulness,helping a service team clear a

3、 surge in calls,enabling a supply chain leader to get a step ahead of a literal storm,or supporting store managers to adjust prices based on local events.But what truly differentiates AI,is not any single use case but its ability to connect the business through them.When applied across functions,AI

4、can surface patterns no individual function could see on its own,thereby revealing how the same weather event might trigger a spike in service inquiries,disrupt inbound logistics,and require rapid price adjustments.When AI becomes both ubiquitous throughout the business and unified across itwhen it

5、acts as the connective tissue for key functions,regions,and business unitsit doesnt just deliver isolated impact,it becomes a source of enterprise advantage.This shift is already materializing in retail.On the NRF show floor,it was unmistakable:fewer one-off point solutions and more coordination acr

6、oss the enterprise;less pilots and more scalable programs;solutions that were truly interoperable,connecting systems,data,and teams and breaking the silos created over years and decades.2The future of commerce mediaHow to execute.How to scale.How to measure success.AI is not the headline,but the wir