1、KEY TRENDS,BRANDS,AND SCENTS 2026 FRAGRANCE REPORT:FEBRUARY 20262Consumers are learning how scents smell before they ever try them,guided by creators,search behavior,and social proof across platforms.From viral gourmand notes to rising interest in fragrance layering and context-specific scents,fragr

2、ance is becoming a form of self-expression and identity rather than a single purchase.TikTok drives discovery and experimentation,Google captures intent and comparison,and Instagram reinforces taste,aesthetics,and validation.This report breaks down the fragrance trends,notes,and brands gaining momen

3、tum in 2026,and shows how consumers move from inspiration to purchase across platforms.Using Spates cross-platform data,we uncover not just whats growing,but why its resonating and where brands have room to win.Get ahead of what consumers are searching,swiping,and sharing.Book a free trial with Spat

4、e for fast-moving insights across the fragrance landscape.Thank you,Olivier and Yarden,co-founders of SpateFragrance In 2026 Is No Longer Discovered At The Counter Its Discovered Online.METHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search,T

5、ikTok,and Instagram.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the tre

6、nd?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines