1、Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.February 2026Brought to you by NielsenIQ and SPATEVICES ReimaginedThe Rise of Controlled Indulgence 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietarySpates data captures consumers intent,which is a cl
2、ose preemptive signal to purchase,shedding some new and complementary perspectives on sales data at the top of the consumer funnel.Social Media is about consumers aspirations.Consumers are building the persona of who they wantto be,not necessarily reflecting their actual behavior.Search Data,a“digit
3、al truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study between Spate and NIQ,search is a strong indicator of future sales.The worlds most comprehensive market research
4、and consumer insights partner.Providing data on every customer,channel,aisle,and click.Plus,advanced analytics and expertise to help you apply it.Our solutions uncover the most granular details to inspire big-picture ideas and empower business leaders to take decisive action.By pairing the most robu
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6、er our expertise to uncover how consumers are embracing vices through moderation,ritual,and conscious choice.Unlock Insights with NIQ and SPATE2NIQ delivers the Full View of buying behavior Predict Consumer Trends with Unmatched AccuracyMETHODOLOGYSpate is an innovative data platform that helps user