1、 YouGov SportGlobal Buzz Rankings 2026MULTI-COUNTRYRevealing the top sport properties in the Americas,Europe,and Asia Pacific based on Net Buzz score.2Track every major sport property,dailyYouGov SportIndex operates in 34 markets across the world,providing daily intelligence on public opinion of the

2、 best-known sport leagues and events.With 16 brand-style metrics,get instant visibility of how any property is perceived.Examine historic trends,take a current snapshot or see market-by-market rankings for your specific key audiences or the general population.YouGov Sport Global Buzz Rankings 2026Le

3、arn more about YouGov SportsIndexLearn more about YouGov SportsIndexOur dataYouGov Sports 2026 Global Buzz Rankings reveals the top performing sport properties based on Buzz one of 16 key metrics we track across.Every day,we ask 100 people this questions.Over the PAST TWO WEEKS,which of the followin

4、g sporting events/leagues have you heard something POSITIVE about(whether in the news,through advertising,or talking to friends and family)?Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?”YouGov Sport Global Buzz Rankings 20263 From the answers we collect,

5、we derive a Net Buzz score for each sport property.Use this optional layout to make a bold statement to the client on why were the best partners.Whats aBuzz score?Our Net Buzz score is the difference between the percentage of respondents hearing positive news and the percentage hearing negative news

6、 about an event in the previous two weeks.So,depending on whats going on,an events Net Buzz score can reveal whether conversations around a property are positive or negative.Illustrative data only.YouGov SportstIndex:January 1 December 31.Four-week moving average.US:n 1,400;CN:n 100;UK:n 975;FR:n 27