YouGov：2026年超级碗广告影响力报告：成功案例与失效策略分析（英文版）（33页）.pdf

1、The Super Bowl ad impact report 2026What worked,what didnt/Research RealityR E P O R T2The Super Bowl ad impact report 2026With some ad spots reportedly costing more than$8 million,the Super Bowl is an increasingly high-stakes,high-profile opportunity for advertisers.Looking at the 60+brands who adv

2、ertised at or around the 2026 Super Bowl,YouGovs Super Bowl 2026 ad impact report leverages YouGov BrandIndex to identify 30+brands whose ads had the strongest impact on Americans in the week after the game.Did any advertiser beat Poppis top score(25.0 AIS)from 2025?This report also includes insight

3、s from YouGov BrandIndex Voices and YouGov Surveys to gauge viewership trends,advertising sentiment,the impact of celebrities in advertising,and qualitative feedback about advertisers.IntroductionExplore more data Talk to a researcherThe Super Bowl ad impact report 20263Why YouGov?YouGov is a market

4、 research and analytics company powered by reality:insight from real people,captured in real time,built to hold up when decisions matter.Because quality is easy to claim and hard to prove,we dont just publish data we stand behind it:an owned,highly engaged panel,rigorous quality controls,and technol

5、ogy that strengthens the human response instead of distorting it.Get in touchReal peopleHighly engaged panel members share true reflections of their reality rooted in an ongoing relationship,not one-off transactions.Accurate dataData you can trust with confidence.Designed for representativeness,inte

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