ArabyAds&益普索：2026斋月消费：阿联酋与沙特阿拉伯广告、网红与行为变迁研究报告（英文版）（20页）.pdf

1、RamadanConsumption2026Advertising,influence,and behavior shifts across UAE&KSAExecutive SummaryDuring Ramadan in the UAE and KSA,consumers shift from impulse to intention,prioritizing family traditions and value over advertising.This joint ArabyAds and Ipsos report reveals key changes in shopping ha

2、bits and the role of influence.For brands,success requires a strategic focus on supporting the planned shopper with culturally relevant and value-driven communication.Shopping becomes deliberate and planned,with consumers focused on lists,value,and discounts.Key Insights:Purchasing decisions center

3、on family needs and cultural traditions rather than standard advertising.Influencers drive discovery and research,and convert followers only through genuine demonstrations or strong promotions.Decoding theIntentional RamadanConsumerEvery Ramadan,brands pour millions into campaigns yet see muted retu

4、rns.This disconnect stems from marketing to a holiday,not speaking to a mindset.This joint report from ArabyAds and Ipsos reveals a silent revolution in how consumers in the United Arab Emirates(UAE)and Saudi Arabia(KSA)think,plan,and buy during the Holy Month.The impulsive spender is gone,replaced

5、by The Intentionalist.This report analyzes the key pillars of modern Ramadan consumption:The Behavioral Shift01The Core Motivators02Influence&Consideration03The Conversion Formula04Ramadan shifts shopping away from impulse and toward planning,familiar choices,and value-driven decisions.During Ramada

6、n,ShoppingBecomes More Intentional3 in 5shoppers across the UAE&KSA say their shopping behavior changes during Ramadan,with women leading this shift.Ipsos|Ramadan Consumer Insights|2026Which statement BEST describes your shopping behavior during Ramadan?|Ipsos|Ramadan Consumer Insights|2026Which sta