1、Discover the latest trends of the quarter across mobile apps,digital advertising,and webQ4 2025Digital Market IndexNote:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2-All Rights R

2、eservedExecutive Summary Mobile in Q4 2025$43.4BIn-app purchase(IAP)revenueAStructural Shift in Consumer Spending is Underway:non-gaming apps have become the primary engine of mobile growth with 18%YoY expansion,driven by AI and productivity tools,while the gaming sector enters a stabilization phase

3、 with 1.5%growth.Europe Leads Global Monetization Velocity:While the US remains the monetization leader by volume,Europe has become the fastest-growing major region with a 23%YoY surge,led by explosive double-digit growth in France(+28%),Germany(+20%),and the UK(+18%).Strategy and Puzzle Genres Soli

4、dify Dominance in Gaming Revenue:Capturing 45%of total mobile gaming revenue in Q4 2025,Strategy and Puzzle have emerged as the industrys most resilient sectors.While Strategy grew 9%YoY,the Puzzle category surged by 21%.ChatGPT Challenges TikTok for Revenue Leadership in the US:Following a massive

5、QoQ surge in IAP revenue,ChatGPT has closed the gap with TikTok.Now within 10%of the top spot,ChatGPT is on track to potentially unseat TikTok as the#1 revenue-generating app in the US in the near future.+9.6%vs.Q4 202437.1BDownloadsNon-Gaming Downloads Reach New High Amidst Gaming Decline:Despite f

6、lat global downloads,non-gaming apps grew 5.4%YoY,driven by the massive adoption of AI assistants like ChatGPT and Gemini.Conversely,mobile gaming downloads fell 10.7%YoY.India Leads Global Growth:India stands alone as the only top-tier market recording positive download growth(+6%YoY),fueled by an