尼尔森IQ：2026调酒师与品牌：融合之道 共赢之美研究报告（英文版）（9页）.pdf

1、Ways to craft shared success:Top insights from the worlds best bartenders,Pernod Ricard and NIQBartenders and Brands:The Perfect Blend for Mutually Beneficial RelationshipsNIQ and SIP by Pernod Ricard Report Our report is based on an exclusive seminar at the Athens Bar Show,the international event t

2、hat welcomed 10,000 professionals for two days of information,inspiration and networking.The shows Unlocking Advocacy panel explored how drinks brands and bartenders can work together to improve guest experiences and drive sales,covering the needs of the modern bar professional and power of collabor

3、ation.This report also draws on NIQs 2026 Global Bartender Report,an exclusive survey of 1,500 bartenders across the globe that delivers essential intelligence about the views,habits and priorities of the people on the frontline of drinks sales.Fuelled by the On Premise expertise and Welcome to Bart

4、enders and Brands,a white paper packed with insights into how brands and bartenders can work together for mutual benefit from sector leaders,teams on the ground and the experts at SIP by Pernod Ricard and NIQ,powered by CGA intelligence.32specialism within the NIQ business,this white paper provides

5、the essential insights for drinks brands looking to increase advocacy with bartenders,and for bartenders who want to form better and moresustainable relationships with brandsthe symbiotic cycle which will power sector growth.Our panel and research provide powerful analysis of engagement opportunitie

6、s and challenges in 2026 from the people who know the market best.Its your guide to a fast-changing landscape and the hospitality partnerships that are needed to create a virtuous cycle that benefits bars and brands alike.We hope you enjoy reading our report and welcome your views.Danil Nevsky is th