企业差旅中的NDC和内容可用性——西班牙市场的最佳实践.pdf

1、NDC and content availability in corporate travel Best practice in the Spanish market”Marcel Forns BernhardtManaging Director GEBTAMarket size Spain ca.14.500 MNon profit association20 member TMCs85%+of market share of managed BTEfficiency FragmentationThe lack of ability to provide consistency in se

2、rvice,data,and content across corporate travel;arisen from challenges and complexities from diverse content sources,formats and multiple distribution channelsLimited airline contentProductivity losses for TMCsLow adoption rates of NDCCONTEXT.THE SOLUTIONObjective of the working group:Secure corporat

3、e travelers access to rich content in a way that does not imply additional costs and stays efficient.Identify the problems/stoppers for NDCValidate the relevance and degree or level of priority of the problems to be solvedAgree on the ownership of the solution(to solve the problem)Schedule developme

4、nts Tests and PilotsImplementationTrainingMonitor and evaluate the progress.THE ROAD MAPRESULTS0,00%5,00%10,00%15,00%20,00%25,00%30,00%35,00%40,00%45,00%50,00%March 23December 23August 24December 24October 25NDC X adoption rate TMCsRESULTSRESULTSRESULTS60%40%SuppliersNeeds to be addressedDoesnt need to be addressed100%Corporate buyersNeeds to be addressedDoesnt need to be addressed fragmentation needs to be addressed urgently.NDC and content availability in corporate travel Best practice in the Spanish market”Marcel Forns BernhardtManaging Director GEBTA