1、Beauty Report 2026Beauty Report.THG Commerce.October 2025.Never before has the beauty landscape been so ripe with opportunity,or so fraught with complexity.Market saturation,rising acquisition costs,and increasingly discerning consumers demand a new playbook.The next era of growth wont come from nav

2、igating change,but from reshaping it-through innovation,technology,and human connection.Success in 2026 will be defined by proof,not promises.Brands that win will move beyond transactions to build lasting,data-driven relationships that inspire trust and loyalty.The future of beauty is intelligent,tr

3、ansparent,and profoundly personal.At THG Ingenuity,were not just imagining that future-were building it.This report is our perspective on that evolution.It explores how technology,powered by authentic purpose,can unlock meaningful connection at scale.At THG Ingenuity,we partner with ambitious beauty

4、 brands to turn uncertainty into measurable success-building platforms,not just products.The future of beauty is intelligent,transparent and profoundly personal.Its a future we are passionate about building alongside our partners.I invite you to explore the insights and shape the next commerce era t

5、ogether.Hannah Pym Chief Brand andMarketing OfficerPage 3IntroductionBy 2026,beauty brands face their toughest challenge yet:how to turn scientific credibility into consumer trust.While the global beauty and personal care market is forecast to grow at 5%annually through 20301,this growth is set agai

6、nst a backdrop of challenges.Intense market saturation,rising customer acquisition costs,and uncertain consumer spending,which 54%2 of beauty executives identify as the greatest risk to growth,are creating immense pressure.The urgency for brands to rebuild trust,reimagine value,and modernise operati