益普索：2026跨国公司的影响力：公民消费者对在本国经营的外企有何期望研究报告（英文版）（21页）.pdf

1、IMPACTS OF IMPACTS OF MULTINATIONAL MULTINATIONAL CORPORATIONSCORPORATIONSWhat citizen-consumers want from foreign companies doing business in their countryTrent RossIMPACTS OF MULTINATIONAL CORPORATIONS2In todays fragmented world,a multinational corporation(MNC)s country of origin acts like a passp

2、ort,and its being scrutinized at every border.This passport can grant privileged access or,as the Ipsos data reveals,create significant barriers.We therefore decided to explore two business issues:IntroductionThere are distinctive negative connotations linked to companies of American origin-with a s

3、pecific focus on ethics,the environment,and economic impact.What we found is that there are distinctive negative connotations linked to companies of American origin-with a specific focus on ethics,the environment,and economic impact.The other headquarter countries with country-of-origin negativity a

4、re China and India,but this pushback primarily originates from North America and Europe.What do people want from foreign companies doing business in their country?How do people feel about companies from different countries?IMPACTS OF MULTINATIONAL CORPORATIONS3MethodologyCountriesArgentinaAustraliaB

5、elgiumBrazilCanadaChileChinaColombiaFranceGermanyHungaryIndiaIndonesiaIrelandItalyJapanMalaysiaMexicoNetherlandsPeruPolandSaudi ArabiaSingaporeSouth AfricaSouth KoreaSpainSwedenThailandTrkiye United KingdomUSHQ CountriesBrazilCanadaChinaFranceGermanyIndiaItalyJapanMexicoSouth KoreaUKUSIMPACTS OF MUL

6、TINATIONAL CORPORATIONS4The end of American Exceptionalism?Turbulence is the watch word for todays corporate environment.Turbulence is generated by social,political,and economic stresses that are beyond the control of corporate leadership.Companies find themselves at the mercy of these turbulent tim