CreatorIQ：2022年世界杯品牌赢家分析报告-Part 1（英文版）（22页）.pdf

1、ReportMenuIntroductionWinners by ImpressionsWinners by Share of VoiceWinners by ReachWinners by EngagementTop CreatorsTop Hashtags#The popularity and allure of the worlds game is undeniable,and the reception of the 2022 World Cup has been no exception.Upon the conclusion of the group stage,FIFA anno

2、unced that the tournament has delivered record-breaking TV audience numbers across multiple global markets.In the U.S.alone,viewership peaked at 19.6M viewers on FOX during a key matchup versus England.Despite being embroiled in controversy,the 2022 World Cup is expected to continue smashing viewers

3、hip records,and ultimately claim the title of the most popular competition of all time.As such,brands who have elected to sponsor the event,and maintain a strong presence in related advertisements,stand to benefit tremendously from their involvement.In this report,we take a look at which brands are

4、currently winning the 2022 World Cup,and the influencer marketing campaigns that these brands have deployed to achieve their success.WinnersIntroductionMcDonaldsCoca-ColaWINNERS by ImpressionsMcDonaldsMcDonalds has enjoyed a prosperous World Cup thus far,with the official event sponsor capturing an

5、impressive 802.7M impressions thanks to its successful“Wanna Go to McDonalds?”campaign.The fast-food brands advertising initiative has been self-described as its“largest global campaign to date,”featuring big names like Emmy Award-winning actor Jason Sudeikis and TikTok star Khaby Lame.October-Novem

6、ber 2022Coca-Cola802.7MImpressionsCoca-Cola677.8MImpressionsA World Cup mainstay for decades,Coca-Cola remained dominant during this years competition,collecting 677.8M impressions between October and November.Contributing to the beverage giants success was its“Believing is Magic”campaign,which high