1、Mobile IdentitySeamless user identification in a post cookie worldWHITE PAPER 2022MSISDN|2 White paper|Mobile IdentityWhats insideOverview-HighlightsA new playing field in digital advertisingUpstreams Mobile Identity TechnologyMobile Identity in actionMobile operators have the most to gain Knowing y

2、our customer is easier than ever0001020304053612192830|3White paper|Mobile IdentityOverview With the impending demise of third-party cookies,the digital advertising industry is frantically looking for new ways to enable targeted ads that comply with privacy laws.In this context,advertising based on

3、first-party data is becoming more prevalent.Upstreams Mobile Identity hits two birds with one stone;it provides an alternative online identification method to cookies while making the collection of first-party data primarily mobile phone numbers easier than ever.This patented Upstream technology rel

4、ies on partnerships with Mobile Network Operators(MNOs),creating significant new revenue streams for them and changing their role from being the so-called“dumb pipes”to becoming a vital part of the digital advertising ecosystem.With 3rd party cookies going away,Mobile Identity comes at play.|4 White

5、 paper|Mobile IdentityUpstreams Mobile Identity-All you need to know:It identifies users on the open web to engage them through mobile messagingIt uses mobile phone numbers as unique identifiers and is an alternative to third-party cookies(which are being phased out)It makes the collection of first-

6、party data easier for brands and mobile operatorsIt allows seamless user identification and works across all browsers,websites and appsHighlightsKnowing your customerThe opportunity82%of MNOwebsite visitors do not log in1.5x increasein cost savings for brands leveraging first-party data90%of custome