1、How is RCS Revolutionizing Business Messaging?WHITEPAPER 2022aCompanyTable of ContentsForeword:Dario Betti,CEO,Mobile Ecosystem Forum RCS:The New Thoroughfare of Business Communication Evolution of Mobile Communication What are RCS and RBM?Features of RBM Use Cases of RBM Transactional Messages Mark

2、eting and Promotional Messages Conversational MessagingCase Studies of RBM Subway World Health Organization(WHO)UN75 Vodafone TOBiThe Future of RCS Business MessagingChallenges in RCS Adoption RCS Universal Profile Dotgo RBM Capabilities Dotgos Success Stories Orange Clbrit Orange InstaVoice 9Mobile

3、 Enin Welcome to RCS Bot ConclusionReferencesGlossaryAuthorsCredits0202020404 0909111112121314151620202124242526262727283030Dotgo|Feb 2022Some innovations catch the attention of the users from day one,others become familiar and part of the users life over a long time.SMS is an example of the latter.

4、Today it is pervasive:it powers communication,marketing,commerce,logistics,security,and even machine-to-machine services.SMS is still the universal messaging platform,reaching even those without active data connections.It went almost unnoticed for a long time,but business messaging applications are

5、now the engine of the latest digital transformation wave.The readers of this paper are doing well to be paying attention to the success of business messaging and learning from it.However,they should equally prepare for the evolution of SMS:RCS or Rich Communication Services.In fairness,over the last

6、 decade we have seen many over the top(OTT)messaging applications-such as WhatsApp and WeChat bringing a surge of modernization to the messaging market.Users are familiarizing with new features such as voice and video messages,or integrated maps.These are now becoming a fertile ground for business m