Cvent：2026年澳大利亚与新西兰活动行业报告（英文版）（36页）.pdf

1、Event IndustryReport 2026Australia and New Zealand EditionEdition2Event Industry Report 2026 Australia and New Zealand EditionTable of ContentsSpeed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpending on EventsTechnologyArtificial IntelligenceSustainabilit

2、yAccessibility3Event Industry Report 2026 Australia and New Zealand Edition3Event Industry Report 2026 Australia and New Zealand EditionSpeed ReadWhile there is a strong overall trend towards increasing both event volume and budget,we see a notable decline in this intent for 2026.While this doesnt n

3、ecessarily signal a downturn,it does suggest that organisations may be approaching their 2026 programmes with more caution and selectivity.Handling event data/information security emerged as the top challenge,because ANZ event planners and marketers are collecting more attendee data across formats,a

4、nd many have already experienced or fear security failures in virtual events,which they cited as their biggest virtual-event challenge.4Event Industry Report 2026 Australia and New Zealand Edition4Event Industry Report 2026 Australia and New Zealand EditionSpeed ReadOrganisations are ready to spend

5、more on event tech vendors that ofer strong customer support and trusted,reliable branding.They also value an all-in-one platform that seamlessly manages in-person,virtual,and hybrid events from a single solution.Sustainability and accessibility are now key competitive diferentiators.Attendee expect

6、ations and market pressure are driving planners to set explicit green and accessibility targets,track carbon footprint,and design more inclusive,future proof events.5Event Industry Report 2026 Australia and New Zealand EditionExecutive ForewordJack UkilSenior Director,Country Head-Cvent AustraliaDea