1、State of Live Selling Report2026307Introduction30Fancy a Look?Live Selling in the UK4005Foreword20Retail Therapy:Live Selling in the USContent08Live Selling is Evolving FastUne Fivre acheteuse:Live Selling in France14The Economic Ripple Effect of Live Selling50Fest im Sortiment:Live Selling in Germa

2、ny16Whats Selling61The Takeaway:Live Shopping is Here to Stay19The ReasonsSellers Go Live62Appendix5ForewordIf theres one thing Ive learned in my 25+years of building businesses,investing in consumer behavior,and obsessing over where attention goes,its this:The future always looks obvious in hindsig

3、ht.Livestream shopping is having its“big western world moment”right now,but for me,its been obvious for decades.Back in the mid-2000s,when most people were still figuring out how to upload a JPEG to the internet,I was firing up Wine Library TVa daily video show before“creators”had a name.When live v

4、ideo hit the web,I jumped on Ustream,then Periscope and Meerkat,going live every day talking to people about wine,business,and whatever else mattered to the community.It wasnt“content planning.”It was intuition.It was empathy.It was an obsession with talking to real people at scale.And livestreaming

5、like all great consumer behavior shiftswas simply the technology catching up to something humans always wanted:connection and interaction with the person selling the thing,with a level of authenticity that recorded video,images,or written words could never and will never compete with.Before people c

6、alled me an“early-stage investor,”I was simply the immigrant kid building his family business on the internet.I did that through genuine connection and interaction with people where their attention actually lived to“sell the thing.”So when I look at the rise of live selling today,I dont see a trend.