西蒙顾和:2026构建现场服务增长引擎:销售策略、服务组合与定价体系报告(英文版)(17页).pdf

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1、Commercial Excellence in Field ServicesBenchmarking Survey 2025Building the Field Services Growth EnginePart 2:Sales,offers&pricingiStock/photoman2Building the Field Services Growth Engine|Part 2:Sales,offers&pricing|Commercial Excellence in Field Services|Benchmarking Survey 2025Source:Simon-Kucher

2、 Future of Field Services Industry Research(N=177)A three-part series distilling findings from Simon-Kuchers 2025 Field Services benchmarking survey,exploring sector momentum and commercial evolutionFuture of Field ServicesPart 1:Momentum,headwinds&path forwardBuilding the Field Services Growth Engi

3、nePart 2:Sales,offers&pricingThe Next FrontierPart 3:Digital and AI powering the evolution of field servicesFrames the field-services landscape,highlighting growth expectations,key macro trends,and the forces shaping the next wave of industry changeExplores the commercial frameworks that transform f

4、ield services from support functions into engines of strategic and profitable growthShowcases the role of digital and AI in accelerating industry innovation,long-term growth and profitability1233Building the Field Services Growth Engine|Part 2:Sales,offers&pricing|Commercial Excellence in Field Serv

5、ices|Benchmarking Survey 2025Source:Simon-Kucher Future of Field Services Industry Research(N=177)Simon-Kuchers Commercial Activation Model for Services highlights the commercial fundamentals required to deliver superior customer experience and fuel financial growthDesign coverage so the right selle

6、rs focus on the right accounts,supported by value-selling,prioritization,and enablement to lift win rates and grow deal sizeCoverage ApproachCoverage DeploymentAccount PrioritizationValue SellingEnablementTie price to strategy with a clear methodology,data-driven insight,and governance to communicat

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