WGSN：2025未来家生活白皮书（英文版）（38页）.pdf

1、Home Lifestyles 2025Recession-resilient product opportunities to live,work,rest and playThe pandemic caused a mass migration of activities to the home,and new challenges will keep them there as we head toward 2025.Higher living costs,recessionary markets,and the impact of global warming will all see

2、 us continue to do more and expect more from the spaces we live in.Want to find out how to connect with consumers in the home?Contact WGSN today1946 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025In this white paper,we outline the product opportunities for your busine

3、ss in the home of 2025,as it further evolves into a multipurpose place to work,unwind,exercise,educate the kids,entertain friends and so much more.Read on to discover the new desires,anxieties and priorities that will shape what consumers need and want,whether it be the paint they choose for their w

4、alls,the ingredients they add to their food,the clothes they wear,the tech they use,or the lotion they apply to their face.The next three years will be challenging,but they also offer a unique chance indeed,an imperative to innovate.Periods of change and economic uncertainty can be the best time to

5、refine old products,create new ones,and expand into new markets.With more than 20 years experience in trend forecasting and analytics,WGSN knows first-hand that those who make the right decisions now stand to gain a competitive edge and a deeper connection with consumers in the long term.Demographic

6、 snapshot,2025Boomers will be retired,or close to retirementBoomers (aged 61-79)Gen Xwill be transitioning toward new career stages and retirementGen X(aged 45-60)Millennials will be in their prime years for generating income and wealth,and are expected to make up 75%of the global workforceMillennia