消费者市场概览.pdf

1、Kim BreshearsChief Marketing OfficerPotatoes USATodays Potato ConsumerPotato Business Summit 2026STRENGTHEN DEMANDFOR POTATOESResearchNutrition&HealthFoodserviceCulinaryRetailConsumerCommunicationsReputation Management72025 Consumer Attitudes and UsageTodays FocusInsights into Todays Potato Consumer

2、 Whats Driving Global Demand The U.S.Market Understanding Consumer Eating Behaviors Dietary Patterns&GLP-1 How Consumers See PotatoesGlobal Marketplace201620172018201920202021202220232024UNITEDSTATESNEWZEALANDINDIAEU27*CHINACANADAARGENTINAU.S.Department of Commerce,Foreign Trade Division/ABS(Austral

3、ian Bureau of Statistics),Statistics Canada,Eurostat,UK,Statistics New Zealand,China Ministry of Commerce through GTT,FWEGlobal Potato MarketVolume:2016 to 2024S&P GlobalDemand-Driven GrowthA view to 2030Population growthUrbanizationConvenienceNutritionPeople like potatoes11UNProjected Population Ch

4、angePercent Change from 2023-50050100150200250AfricaOceaniaWorldLatinAmericaand theCaribbeanAsiaNorthernAmericaEurope203020502100U.S.Department of Commerce.Six countries export over 100K MT,Fresh Weight Equivalent.$1.7B Sales for these countries total Top 6 U.S.Export MarketsVolume:77%of U.S.Exports

5、PhilippinesTaiwanSouth KoreaCanadaJapanMexicoFY25FY18Domestic MarketplaceU.S.Crop DistributionFoodserviceExportsRetailU.S.CropJuly-June 2025All Sales in the U.S.July-June 2025FY25 Sales&Utilization:Fresh Weight Equivalent.Domestic Sales by FormFrozen45%Dehy,7%Other,2%Deli/Refrig,5%Chips 23%Fresh 23%

6、Frozen35%Dehy,8%Other,1%Deli/Refrig,6%Chips 23%Fresh 28%Foodservice 51%Retail 49%July-June 2019July-June 2025Potato Sales in the U.S.Foodservice 58%Retail 42%FY25 Sales&Utilization:Fresh Weight Equivalent.U.S Crop+ImportsConsumer Insights2025 Consumer Attitudes and UsageWhats important when choosing