YouGov：2026年全球最佳品牌排行榜（英文版）（54页）.pdf

1、YouGovBest BrandRankings 2026Discover the top performing global brands over the last 12 months,with country-specific deep dives for 10 key markets./Research RealityG L O B A LYouGov Best Brand Rankings 202621Introduction2Methodology3YouGov Best Brand Rankings 20264Top brands by market:AustraliaFranc

2、eGermany Indonesia Kingdom of Saudi ArabiaSingapore SpainSwedenUnited KingdomUnited States of America ContentsYouGov Best Brand Rankings 20263Get in touchExplore brand trackingForeword Strong brands dont just perform they connect.This years Best Brand Rankings highlight the companies that have enjoy

3、ed lasting consumer appeal over the past 12 months.Based on over six million interviews conducted across 28 markets,this report looks at overall brand health as measured by YouGov BrandIndexs daily tracking.Tech brands dominate the global top five:WhatsApp,Samsung,YouTube and Google reflect how deep

4、ly digital platforms are embedded in daily life.This year,for this first time,we include the voice of the consumer at scale.Leveraging our AI-poweredYouGov BrandIndex Voices feature,we reveal what consumers really think about the top-performing brands highlighting key themes based on answers from hu

5、ndreds of respondents.These are the actual views of real consumers.Since founding YouGov 25 years ago,Ive believed panel quality is everything in research.Real people with verified identities create powerful accuracy.Congratulations to all recognized brands.Stephan ShakespeareCEO and Co-founder,YouG

6、ovhttps:/ Best Brand Rankings 20264Why YouGov?YouGov is a market research and analytics company powered by reality:insight from real people,captured in real time,built to hold up when decisions matter.Because quality is easy to claim and hard to prove,we dont just publish data we stand behind it:an