YouGov：2026年北欧最佳品牌排行榜（英文版）（64页）.pdf

1、YouGovBest BrandRankings 2026Discover the top performing global brands over the last 12 months,with country-specific deep dives for Denmark,Finland,Norway,Sweden,and additional 9 key markets./Research RealityNORDICSYouGov Best Brand Rankings 202621Introduction2Methodology3YouGov Best Brand Rankings

2、20264Top brands by market:Denmark,Finland,Norway,and Sweden5Top brands by additional market:Australia,France,Germany Indonesia,Kingdom of Saudi ArabiaSingapore,SpainUnited KingdomUnited States of America ContentsYouGov Best Brand Rankings 20263Get in touchExplore brand trackingForeword Strong brands

3、dont just perform they connect.This years Best Brand Rankings highlight the companies that have enjoyed lasting consumer appeal over the past 12 months.Based on over six million interviews conducted across 28 markets,this report looks at overall brand health as measured by YouGovBrandIndexsdaily tra

4、cking.Tech brands dominate the global top five:WhatsApp,Samsung,YouTube and Google reflect how deeply digital platforms are embedded in daily life.This year,for this first time,weinclude the voice of the consumer at scale.Leveraging our AI-poweredYouGov BrandIndexVoices feature,we reveal what consum

5、ers really think about the top-performingbrands highlighting key themes based on answers from hundreds of respondents.These are theactual views of real consumers.Since founding YouGov 25 years ago,Ive believed panel quality is everything in research.Real people with verified identities create powerf

6、ul accuracy.Congratulations to all recognized brands.Stephan ShakespeareCEO and Co-founder,YouGovYouGov Best Brand Rankings 20264Why YouGov?YouGov is a market research and analytics company powered by reality:insight from real people,captured in real time,built to hold up when decisions matter.Becau