1、How to Winin AI SearchYour Ultimate Guide to gain more Visibility onAI Search Engines and Large Language ModelsGEO Guide1GEO Guide|How to Win in AI SearchTable of ContentsIntroduction:Why are we here?Disruption 1:Organic traffic from Google is in declineDisruption 2:New search platforms emergeWhy sh

2、ould you care about Generative Engine Optimization(GEO)and Large Language Model Optimization(LLMO)?The Wild-West is backTraditional Search,AI Search and LLMsWhat are LLMs?LLMs-giving answers based on their knowledgebaseLLMs with web search capabilitiesOverview-AI Search vs LLM vs Traditional Search0

3、8080910111212141516IntroductionWhy GEO and LLMO MatterThe Fundamental Difference2GEO Guide|How to Win in AI SearchTable of ContentsGoogle AI OverviewsDo Google AI-Overviews appear for every search?ChatGPT Search-also known as SearchGPTWhen is the search in ChatGPT triggered?Perplexity AIOther AI sea

4、rches and LLMSSEO keywords vs.search promptsWhat is GEO-Generative Engines Optimization?Why You Should Start Investing in GEO and LLMOGenerative Engine Optimization-GEO17192020212122242526Top AI-driven Search EnginesUser Behaviour is changingGenerative Engine Optimization(GEO)3GEO Guide|How to Win i

5、n AI SearchTable of ContentsSEO and GEO Metrics 101:How to measure success for AIsearch and LLMs?Are SEO metrics still relevant?Search Volume:a key metricTools for monitoring of brand visibility for AI Searchesand LLMsReferral traffic:What traffic from LLM-based searches iscoming to your site?Goal#1

6、:Brand visibilityLink Citation Tracking in AI SearchImpact on Organic and Paid CTR3238323235363737Measuring Success in AI SearchTools for Monitoring Brand Visibility4What is the difference between GEO and SEO?Traditional SEO tactics and how they look like in GEO2730GEO Guide|How to Win in AI SearchT