毕马威:2026人工智能赋能零售:从战略规划到终端实践的全球启示研究报告(英文版)(29页).pdf

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毕马威:2026人工智能赋能零售:从战略规划到终端实践的全球启示研究报告(英文版)(29页).pdf

1、AI in retailKPMG.Make the Difference.Global lessons from strategy to storefrontEveryday stories of how retailers are using AI from instant stock replenishment to personalized shopping agents.AI in retail:Global lessons from strategy to storefront|2 2026 Copyright owned by one or more of the KPMG Int

2、ernational entities.KPMG International entities provide no services to clients.All rights reserved.ForewordFrom personalization to partnership:redefining the customer experienceRetailers are embracing AI at paceBoosting efficiency:creating a more intelligent operationBuilding AI trust starts with cl

3、ear governanceEmpowering employees:creating the augmented workforceWhats next:preparing for the agentic revolutionHow KPMG can help retailers win in the age of AI03Foreword08From personalization to partnership:redefining the customer experience04Retailers are embracing AI at pace13Boosting efficienc

4、y:creating a more intelligent operation21Building AI trust starts with clear governance16Empowering employees:creating the augmented workforce25Whats next:preparing for the agentic revolution27How KPMG can help retailers win in the age of AIContentsAI in retail:Global lessons from strategy to storef

5、ront|3 2026 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.From personalization to partnership:redefining the customer experienceRetailers are embracing AI at paceBoosting efficiency:creating a more int

6、elligent operationBuilding AI trust starts with clear governanceEmpowering employees:creating the augmented workforceWhats next:preparing for the agentic revolutionHow KPMG can help retailers win in the age of AIForewordAbout the paperThis paper draws on both practical examples of AI in retail use f

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