尼尔森：2026黑人文化与身份认同对市场的驱动作用研究报告（英文版）（32页）.pdf

1、2026 Diverse Intelligence Series15th Anniversary EditionThe BlackHow Black culture&identitydrive the marketCopyright 2025 The Nielsen Company(US),LLC.2IntroductionBlack audiences are the vanguard of cultural influence and market trends in the U.S.and beyond.Now in its 15th year,the Nielsen Black Div

2、erse Intelligence Series has been centering African Americans and the diaspora through data that shows our audience and economic impact has only gotten stronger.Today,Black consumers continue to send a clear signal that if businesses want to leverage our buying power,influence,and brand loyalty,they

3、 need to demonstrate a true understanding and commitment to embracing Black identity.Whether it is content or campaigns,67%of Black consumers agree they pay more attention to brands that reflect their culture compared to 46%overall.1 So,if brands want Black consumers to take action,authentic cultura

4、l representation is the starting point to win attention.Going beyond the surface of representation is an opportunity to explore our untold stories and unmet needs of Black consumers.The latest Nielsen research shows its often an effective growth strategy,delving into the nuanced experiences and subc

5、ultures,shattering the one-size-fits-all approach to Black America.From anime fans to“Rich Aunties,”our identities across Black America are diverse,shaping consumer behavior and redefining market strategies.Authenticity remains a priority for Black audiences who are the most likely to seek out conte

6、nt that provides perspectives they feel often go ignored.2 But its not just about the content that resonates with us as viewers and listeners.Black consumers are looking for brand alignment before taking action.Introduction1 Nielsen Attitudes on Representation Study,2025 2 Nielsen Advanced Audience