科尔尼：内容生产激励措施- 构建及维护全球媒体中心的必要工具（2022）（英文版）（27页）.pdf

1、Production incentives:an indispensable tool for creating and sustaining a global media hubPhoto by Kearney AlumExecutive summary 1Introduction 3Production incentives:a global overview 4Global prevalence and scale of production incentives 4Shifts in investments geographically and by media form 6Benef

2、its of production incentives 8Economic benefits 8Social benefits and soft power 9Production incentive design 11Types of production incentives 11Production incentive requirements 12Incentive application process 12Conclusion 13Case studies 14United Kingdom 14Georgia(US)16Arizona 18Quebec 20California

3、21 The global media industry is experiencing continued growth,largely driven by an increase in the number of film and TV productions globally.Between 2014 and 2021,film production experienced a compound annual growth rate(CAGR)of 2 percent and TV production grew by 5 percent.The industry has also se

4、en an 11 percent year-on-year increase in revenue from video game production over the same period.Media production incentives are a form of government financing that helps to attract more international film productions to a country or region.This can help to stimulate the local media sector,generati

5、ng economic benefits and creating employment opportunities.The popularity of media production incentives has increased tremendously since governments started offering them in the 1990s.In 2007,there were only 50 incentive programs across 12 countries globally,most of which were provided by US states

6、.By December 2021,more than 100 incentive programs were in use across more than 40 countries,and more countries are launching incentive programs every year.In 2020,government spending on media production incentives in the top 14 jurisdictions globally amounted to around$6.5 billion.Mature media hubs