国际足联（FIFA）：世界杯海外社媒营销案例及避雷-2022卡塔尔世界杯版权规则手册（英文版）(27页）.pdf

1、 FIFA Intellectual Property Guidelines Intellectual Property Guidelines,June 2022,version 6.0 1 Contents 1 INTRODUCTION.3 2 OFFICIAL INTELLECTUAL PROPERTY.4 3 IMPORTANCE OF PROTECTING THE TOURNAMENT BRAND.8 4 FIFA RIGHTS HOLDERS.9 5 HOW TO CELEBRATE WITHOUT CREATING AN UNAUTHORISED ASSOCIATION.11 6

2、INFORMATION FOR THE MEDIA.12 7 EXAMPLES OF USE.13 8 CONTACT INFORMATION AND HOW TO GET INVOLVED.26 Intellectual Property Guidelines,June 2022,version 6.0 2 Intellectual Property Guidelines,June 2022,version 6.0 3 Intellectual Property Guidelines,June 2022,version 6.0 4 Intellectual Property Guidelin

3、es,June 2022,version 6.0 5 NOW IS ALL NOW IS ALL Intellectual Property Guidelines,June 2022,version 6.0 6 Intellectual Property Guidelines,June 2022,version 6.0 7 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Qatar 2022 wi

4、ll be the first FIFA World Cup held in the Arab world.Intellectual Property Guidelines,June 2022,version 6.0 8 Intellectual Property Guidelines,June 2022,version 6.0 9 Intellectual Property Guidelines,June 2022,version 6.0 10 Intellectual Property Guidelines,June 2022,version 6.0 11 Intellectual Pro

5、perty Guidelines,June 2022,version 6.0 12 Intellectual Property Guidelines,June 2022,version 6.0 13 Intellectual Property Guidelines,June 2022,version 6.0 14 Intellectual Property Guidelines,June 2022,version 6.0 15 Intellectual Property Guidelines,June 2022,version 6.0 16 Intellectual Property Guid

6、elines,June 2022,version 6.0 17 Intellectual Property Guidelines,June 2022,version 6.0 18 Intellectual Property Guidelines,June 2022,version 6.0 19 Intellectual Property Guidelines,June 2022,version 6.0 20 Intellectual Property Guidelines,J