1、1The State of Social Media Marketing Insights from nearly 400 U.S.marketers on the future of social media strategy2Table of ContentsIntroductionThe power of social media:The 2026 outlookMarketers only grade themselves a“B”on social mediaWhat results social media is expected to driveWhere organizatio

2、ns plan to invest in social over the next 12-18 monthsTop challenges marketers are facing on social media Whats working for marketers on social mediaHow are marketers keeping up on social media?AIUser-generated contentContent distributionWhy PhotoShelterMethodologyAbout PhotoShelter34567810 12141618

3、19203The data is clear:Social media is where teams spend their time,their money,and their effort because thats where the results come from.Ninety-five percent of marketers in our survey said social is important,and nearly two-thirds called it the primary way they deliver outcomes for their organizat

4、ion.Budgets,staff hours,and creative energy all reflect that reality.But marketers are struggling to keep up.What worked last year,or even last month,may be totally different today.Teams are already stretched thin and platforms keep changing the rules.We surveyed nearly 400 marketers across industri

5、es to understand how theyre navigating this environment:The challenges theyre facing,the strategies that are paying off,and the tools they believe will shape what comes next.Heres what we uncovered.Christina KyriaziSVP of Marketing,PhotoShelterIntroduction4The power of social media:The 2026 outlook9

6、5%of marketers say that social media is important to their overarching marketing strategy.While close to two-thirds said that social media is the primary way they drive results in marketing.Only 1%said social media wasnt important at all.The numbers showcase the effort teams are putting in.Over 70%o