1、JANUARY 2026THE FIBER OPPORTUNITY:IS FIBER THE NEW PROTEIN?SPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Googl

2、e Search,a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong indicator of future sales.2SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TREND

3、S2WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from Google,TikTok and Instagram to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Matcha”in the US grew by 148.7%over the past year.The index me

4、asures how“Matcha”compares to all other food and beverage trends on TikTok,Instagram and Google.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Matcha”for Google Searches,TikTok Views&Instagram Views in the US.FIBER TRENDS4

5、+23.1%TIKTOK YOYSource:Pop Index-Google,TikTok,Instagram US-from Dec 2024 to Nov 2025 vs.Dec 2023 to Nov 2024FIBERFiber is a longstanding health staple thats seeing strong renewed growth across Google,TikTok,and Instagram,now reaching very high scale with tens of millions of monthly searches and men

6、tions.With Google leading the conversation and growth very likely to continue,fiber offers a dependable,high-volume platform for brands to lean into fiber-forward products and education around digestion and overall wellness.+30.1%GOOGLE YOYPOPULARITY+289.3%INSTAGRAM YOY5what is fiber foodfiber foods